As an innovative provider of environmentally friendly, high performance starch-based polymers, Chemstar made a strategic decision to accelerate new product development and expand into new applications. To achieve this, they would need to shorten
their new product development process and grow their R&D and sales teams. In 2018 Chemstar digitized their project workflows in Alchemy and implemented a data-driven project scoring process.
Chemstar can now track the entire process, from a new customer request all the way through product development and delivery, with Alchemy’s dashboards. The quantified insights into the end-to-end process enables executives to continuously
improve the innovation process and make tough trade-off decisions about which projects to pursue. Using Alchemy, the company is seeing faster velocity on projects because everyone is on the same page and it’s no longer possible for things
to fall through the cracks.
“Alchemy streamlines communication between commercial and lab teams. Even more important, the leadership team can
monitor the full portfolio of projects and make data-driven keep/kill decisions.“
- Joseph Feldman, VP Sales & Marketing, Chemstar